Do you really need expensive web hosting for your website? Before we answer this question, I am going to discuss the importance of online presence for business. I am also going to show the cost-free ways to establish it. Moreover, I am going to explain the need to invest on paid web hosting and highlight some of its benefits. In addition, I am going to try correcting one misconception about paid web hosting – it being expensive.
Building Your Online Presence is a Good Marketing Investment
Running a business nowadays requires online presence. Numerous surveys show that people go online to create impression on certain businesses, individuals, or products before they deal with them. A potential customer is likely to have searched the web for reviews on your product before buying it. A company must have gone through your professional and social media pages before considering you for a job interview. So when it comes to marketing your products, services, or even employability, the best place to do so is around the world wide web.
Promoting Your Business for Free
Creating your business’s online presence should be as simple as creating your personal social media account. Social networking sites now offer free services that allow you to promote your local business, blog, or online stores. For example, you can create a Facebook page for your clothing shop wherein you provide basic information, such as store location, latest products, and link to your website. It is also a place where your customers can rate you and write a review.
Google business listings is also a free service wherein you can register your business and have it visible on Google search engine.
Also, Blogging platforms, such as WordPress, offer free hosting and lets you use a domain that includes your business name. They allow you to publish all sorts of information about your company, products and services, promotions, and other contents that encourage people to engage in your site which increases the chance to boost your sales.
Investing on Paid Web Hosting No Matter How Big or Small Your Business Is
With all those free ways to expose your business, you might be asking why some companies still opt for a paid web hosting and are willing to pay $30 (the average cost of web hosting subscription) a month or more (pretty expensive, you think, huh?). Is it because they’re a big company and they can afford to pay for their own domain and years of hosting service? Or is it because these companies do business purely online, such as an online store or a marketing affiliate page?
Here’s a clear-cut answer to the questions above: NO, because about 36% of small businesses have their own websites, and this fact should make you think twice about not having your own website whether you’re running a brick-and-mortar store or a purely online business. For sure, those small businesses use social media platforms and search engines listings to increase their online presence, but a company with domain that reads www.mybusiness.wordpress.com instead of www.mybusiness.com and opts for free or cheap hosting is at a competitive disadvantage for reasons including the following:
1. Free or cheap web hosting gives you low SEO ranking, thus costs you traffic.
Websites under free hosting are placed in a slower server and are given less security. A website that loads slowly and is vulnerable to malware can rank low on search engines like Google. Search engines play a big part in increasing traffic to your website.
2. You are likely to get a high bounce rate with free web hosting.
Annoying advertisements and slow page loading time can drive visitors away. People hate to wait and if they have created this impression that one of your pages is slow, they are unlikely to try visiting any of your other pages.
3. Downtime is frequent in free or cheap web hosting.
When you are on free or cheap web hosting (especially the most popular ones), it’s possible to frequently experience downtime as you are sharing the same slow server with thousands of other sites.
By this time, you must have realized that using a free web hosting costs you more than getting a paid one which can get you much more traffic, lower bounce rate, reliable and up-to-date servers, safety features, and ads control. These should give value to the $30 you will spend a month. $30 — yes, I heard you; expensive! — and this is what’s holding you back?
EXPENSIVE! – A Misconception About Paid Web Hosting Service
It’s understandably easy to think that web hosting can cost you a lot of money if you don’t fully understand what you will be paying for. Before reading this article, some of you might have thought that having your business name as your own domain name was the only reason why you would pay about $30 a month. This reason is in addition to having to feel that your business would have an exclusive spot on the web, thus customers could take you more seriously after moving from a free hosting platform. You thought these reasons were not enough, though, so you didn’t budge. Well, after learning about what you could get out of paid hosting, I hope you are now convinced that there are definitely more things that give value for your money, including fast, secure, and reliable servers, bigger bandwidth, and more storage space.
Expensive is a misconception when it comes to reliable website hosting.
— Phpbits Studio (@phpbits) October 10, 2018
If, however, you still feel that web hosting is not worthy of a $30 investment, think of the things you spend the same amount or more on, like an evening dress, a night of bar hopping, or a phone and cable tv subscriptions you barely use.
Now, let’s answer the question, “Do you really need expensive web hosting for your website?
The answer is NO, first because there is no such thing as an expensive web hosting when you compare it to a cheap one which is actually not totally cheap (How can it be cheap when you’re losing traffic and getting downtime?) Second, web hosting gets only expensive when you pay for more than what you actually need. You can go shop around and make comparisons first before you settle for a web hosting service. I personally recommend Kinsta for their wide-range of plans to choose from.
To conclude, you need to invest on a paid web hosting that does not have to be expensive. Starting off with $30 a month, you can put your business at a competitive advantage in terms building its online presence.